Packaging boxes are traditionally designed to protect product design, but from the perspective of modern marketing, the attraction of packaging design is not attractive to consumers whether to buy a significant impact. We all know that the competition in the health care industry is fierce. As a "business card" that health care products show to consumers, how can the design of the health care packaging box impress consumers?
1. taking into account the design of health care packaging boxes, understand the target groups for health products.
Study the common hobby characteristics of target consumers, preferences of individual regions, etc. to design patterns of interest to them. Health care package design should consider the nature of the brand, at the same time, it can produce a strong sensory impact on customers, so that customers can quickly find your product in the ocean of goods.
Find the target audience and core consumer groups, as well as core consumer groups of values and aesthetic appeal. Successful health care products are designed according to the individual characteristics, aesthetic appeal and buying habits of the target consumer group.
2., pay attention to the different esthetics of consumers.
An important feature of health care product packaging design is the widespread use of special processes, especially in high-end consumer goods, which has become an indispensable element. The Prophet Brand Marketing Company cautioned that this process is by no means an optional addition to packaging, but should be upgraded to a packaging design tool. Status equates to color, graphics, the use of craft is not for the use of craft, but also not just for the beautiful and elaborate. Each product or brand has its own unique personality or culture. The function of this technology is to express these personalities and cultures in packaging design, especially culture.
3. accurately locate health products brands and products.
Before we design the packaging of health care products, we need to make a good brand positioning for health care products. We must understand the value proposition and tone of brand transmission. We must consider what grades we have and what kind of packaging we have. Product upgrading, product complementation, product innovation, etc.
